We value the information you provide to us and want you to be confident that we are committed to protecting your privacy. Our commitment to protecting your privacy is outlined in the policies below.
The two types of information we collect are personally identifiable information and website use information.
Website use information is anonymous information that cannot be used to identify you. We use this information to track navigation through the Sites, which pages are viewed most often, what other websites are visited, and similar data. We also use the information to develop and deliver marketing strategy, to notify you of ads and promotions, and to offer products and services to you.
Personally identifiable information is sensitive information that can be used to identify you. Personally identifiable information includes, among other information, your full name, e-mail address, physical mailing address, and telephone number. Some of the features on the Sites may require that you provide us information about yourself, such as when you elect to purchase a product from us, register as a member for an account, or choose to fill out a form on one of the Sites. You can review and update any personally identifiable information you have voluntarily elected to provide to us prior to submitting the information.
We will never request your password, user name, or other personally identifiable information through e-mail. This practice, called “phishing,” is oftentimes a scam designed to steal your personal information. If you receive an e-mail message that looks like it is from us asking for your personal information, please do not respond.
Use of Personally Identifiable Information You Choose to Provide
If you choose to provide us with personally identifiable information, we will use that information to enhance your experience in the following ways:
- Complete your request to sign up to receive information via e-mail on any of the Sites.
- Complete your request to register as a member of any of the Sites you select.
- Complete your request to register to use any of our online tools you select.
- Customize your shopping experience.
Providing us with your personally identifiable information allows us to:
- Notify you of advertisements and promotions related to Knight’s Mattress & Furniture® retail furniture store using the Internet, e-mail and mail sent via the U.S. Post Office.
- Communicate great values and featured items to you.
- Comply with valid legal procedures, requirements, regulations, and statutes.
- Share your personally identifiable information with third party vendors but only to the extent required to help us perform any of the aforementioned functions.
The Sites are general audience sites. We do not permit anyone who tells us they are under the age of 13 to register with us. We also do not collect information from anyone that tells us they are under the age of 13. Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental controls or other web filtering technology to supervise children’s access to the Internet.
Automatically Collected Information
We save information based on your interaction with the Sites. This allows us to process your inquiries more efficiently, notify you of advertisements, promotions and to offer products and services to you and ultimately, provide you with enhanced customer service. This information includes, but is not limited to, your Internet Protocol address (the address automatically assigned to your computer every time you establish a connection to the Internet), the name of any referring websites, as well as your navigation and activity on the Sites. By tracking this type of information, we may be able to modify our content and product displays to enhance your experience while visiting the Sites.
This information is only used to help us make the Sites more useful to you and to notify you of ads, promotions and to offer products and services to you. Except for authorized law enforcement investigations, no attempts are made to identify individual users or their usage habits. Raw data logs are retained temporarily as required for security and site management purposes only.
Information Collected for Tracking Purposes (Cookies)
Like many websites, the Sites do not currently respond to “do not track signals” or other mechanisms that consumers may utilize on their web browsing device to limit the collection of certain information about a consumer’s activities over time and across various websites or online services. As with most websites, we use “cookies” to obtain information when your web browser accesses one of the Sites. “Cookies” are small amounts of data that are stored on your computer and find their way to your browser via a web server. They flag information about your activity on the Sites. This information helps us to improve the Sites and to make them friendlier and easier to use. We are then able to “recognize” you and personalize your experience with the Sites. You may “turn off” cookies by following steps outlined in the “Help” portion of the toolbar on most browsers; however, cookies allow you to take advantage of some of the Sites’ best features, so we recommend that you leave them turned on.
We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics, and we use Google Analytics Advertising Features. For information about how to opt-out of Google Analytics Advertising Features, please see the opt-out section below.
We may use trusted third party service providers to serve advertisements on our behalf using the Internet. This form of marketing, called “retargeting,” enhances the web surfing experience and allows us to better notify you of our advertisements and promotions, and offer products and services to you. These companies may use technologies to measure the effectiveness of advertisements and use information about your visits to the Sites and other websites so that we can provide a better experience for you. The third party service providers may collect anonymous information about your visits to the Sites and your interaction with the Sites. This anonymous information is collected through the use of a pixel tag and/or cookie. No personally identifiable information is collected or used in this process. Our third party service providers do not learn the name, telephone number, postal address, e-mail address, or any other personally identifiable information about you in connection with the aforementioned retargeting process.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of the data you provide to us. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. While no computer or facility is 100% safe from outside attacks, we believe that the steps we have taken to protect your personally identifiable information dramatically reduce the likelihood of security problems to a level appropriate for the type of data involved.
Opt-Out of Services
At any time you may opt-out of our services. You are free to delete all cookies on your browser, or have your browser notify you when a cookie is set—simply check your browser settings. By deleting your cookies you will disable our ability, or that of our third party partners, to deliver advertisements that are targeted to your interests. You will have to clear your cookies each time you visit the Sites to ensure that you are not receiving retargeted advertisements.
You may also receive e-mail messages from us. If you no longer wish to receive these communications, let us know by following the opt-out directions on any of the e-mail messages you have received from us.
Additionally, we may display interest-based ads to you on third-party networking service platforms, such as Facebook or Twitter, through tools offered by third-party service. These tools allow us to personalize our advertising based on your previous shopping experiences with us. We do not share any of your personal information, including contact details and shopping history, directly with the third-party networking service. The tool that we use enables us to convert your email address to a unique number that is later matched to a unique number generated by the third-party networking service from its user information database. You may opt-out of receiving interest-based ads from us by emailing us at email@example.com with the subject line “Social Network Opt-Out”.
For information about how you can opt-out of Google Analytics Advertising Features, visit https://tools.google.com/dlpage/gaoptout/.
You agree to resolve disputes through arbitration.
To begin an arbitration proceeding, you must send a letter requesting arbitration and describing your claim to our registered agent Corporation Service Company, 1201 Hays Street, Tallahassee, Florida 32301. The arbitration will be conducted by the American Arbitration Association (AAA) under its rules, including the AAA’s Supplementary Procedures for Consumer-Related Disputes. The AAA’s rules are available at www.adr.org or by calling 1-800-778-7879. Payment of all filing, administration and arbitrator fees will be governed by the AAA’s rules. We will reimburse those fees for claims totaling less than $10,000 unless the arbitrator determines the claims are frivolous. Likewise, we will not seek attorneys’ fees and costs in arbitration unless the arbitrator determines the claims are frivolous. You may choose to have the arbitration conducted by telephone, based on written submissions, or in person in the county where you live or at another mutually agreed on location.
We each agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated or representative action. If for any reason a claim proceeds in court rather than in arbitration we each waive any right to a jury trial. We also both agree that you or we may bring suit in court to enjoin infringement or other misuses of intellectual property rights.
If any provision of the agreement to arbitrate in this section is found unenforceable, the unenforceable provision will be severed and the remaining arbitration terms will be enforced (but in no case will there be a class, representative or private attorney general arbitration).
Date of Last Update: July 10, 2018
Date Updated Policy Became Effective: July 10, 2018
California Privacy Rights
Pursuant to Section 1798.83 of California Civil Code, a California resident with whom we have established a business relationship has the right to request from us certain information with respect to the types of personally identifiable information we have shared with third parties for direct marketing purposes by such third parties, and the identities of the third parties with whom we have shared information during the immediately preceding calendar year. All requests for such information must be in writing and sent to: Knight’s Mattress & Furniture, 1310 Main Street, Ramona CA 92065.
Concerns About Privacy
Knight’s Mattress & Furniture
1310 Main Street
Ramona, CA 92065